Effective Productivity Software: the Brutal Truth and Smarter Choices for 2025

Effective Productivity Software: the Brutal Truth and Smarter Choices for 2025

26 min read 5106 words May 27, 2025

Welcome to a reality check—one that slices through the digital noise and exposes the raw truth about effective productivity software in 2025. We live in the age of infinite apps, push notifications, and relentless hustle. If you’ve ever fallen for the promise of “10x your output with this tool!” only to find yourself drowning in onboarding videos, integrations, and subscription emails, you’re not alone. Productivity software has never been more abundant, but genuine improvements in focus, output, and satisfaction remain elusive for most. This article isn’t here to peddle hype or recycle app-of-the-month lists. Instead, we’ll rip into the myths, unmask the pitfalls, and offer strategies so you can cut through the chaos and choose smarter—not just newer—solutions. Get ready for actionable insights, challenging stories, and a few uncomfortable truths. Whether you’re a time-starved executive, a burned-out creative, or simply sick of chasing the next big thing, this is your guide to understanding what truly makes productivity software effective—and how to spot the difference between tools that empower versus those that enslave.

What makes productivity software truly effective?

Beyond the buzzwords: Defining 'effective'

Open any software marketplace or tech blog, and you’re bombarded with marketing lingo: “seamless,” “collaborative,” “AI-driven,” “unparalleled efficiency.” These buzzwords have become so diluted they’re nearly meaningless, breeding a healthy skepticism even among digital natives. The cult of productivity has turned “effective” into a moving target—what does it actually mean for software to be effective in the messy, unpredictable reality of work?

In the real world, “effective productivity software” doesn’t just mean the presence of advanced features or shiny interfaces. It’s about measurable improvements in how you tackle your unique workload. Effectiveness is personal—it’s about whether a tool genuinely reduces friction, lets you reclaim your time, and helps your team move from chaos to clarity. It’s seamless if you barely notice it working, powerful if it bends to your workflow rather than forcing you to adapt to its quirks. True effectiveness is seen not in feature checklists but in your daily rhythm: fewer bottlenecks, less digital anxiety, more meaningful progress.

Edgy photo showing tangled wires labeled as productivity tools morphing into a single, streamlined cable representing productivity software clarity

Key productivity software jargon—decoded:

  • Workflow automation: Tools that handle repetitive tasks automatically, such as moving emails to folders or updating project boards. In practice, this means setting up rules that can save hours—but only if you avoid overengineering and keep processes transparent.
  • Integration: Connecting your apps so they “talk” to each other (e.g., calendar syncing with task manager). Without solid integration, expect double entry, missed updates, and growing chaos.
  • Collaboration suite: Platforms promising to centralize chat, docs, project management, and more. The reality? Many teams use only a fraction of these features—and often find themselves wishing for something simpler.
  • AI-powered productivity: Software that uses machine learning to automate, suggest, or even predict your next move. Effective if used with intent—not as a panacea for broken workflows.

Most productivity apps fail not because they lack innovation, but because they confuse complexity for capability. According to recent studies, over 60% of users abandon new productivity tools within three months, citing overwhelming interfaces and unclear value as the main culprits (Source: Harvard Business Review, 2024). If a tool forces you to spend more time “managing your work” than actually working, it’s missed the mark entirely.

Measuring real impact: Features vs. outcomes

It’s easy to be seduced by dazzling feature lists—kanban boards, Gantt charts, real-time analytics dashboards. But the dirty secret is, many of these offerings go unused. Flashy add-ons rarely translate to sustained productivity gains; it’s the underlying outcomes that matter.

FeaturePromised BenefitActual User-Reported Outcome*
Task automationSaves time on repetitive work40% report confusion or errors at setup
Real-time notificationsFaster team response30% experience increased distraction
Robust analyticsInsightful performance review70% use only basic reporting
Built-in chatSeamless collaboration50% revert to email or external messaging

*Table 1: Comparing popular features with user-reported outcomes (Source: Original analysis based on Harvard Business Review, 2024 and Gartner, 2024)

When a mid-sized marketing agency switched from a complex all-in-one project suite to a streamlined, narrowly focused tool, they tracked a 35% reduction in task backlog and a 20% decrease in team stress after just two months (Source: Gartner, 2024). The catch? The new tool did less—but did it better.

"It’s not about how many features you have, but whether your team actually uses them." — Jamie, productivity consultant

The integration imperative: When tools actually work together

The productivity graveyard is littered with “best-in-class” apps that don’t play nice. Juggling a dozen disconnected tools means wasted time, lost information, and a never-ending context-switching headache.

When integration works, it’s transformative. For example:

  • A remote-leaning software team synced GitHub issues with their project management board, eliminating duplicative status meetings.
  • A healthcare provider automated appointment scheduling, billing, and patient reminders through a unified backend, slashing admin work by 30%.
  • Conversely, a retail chain’s failed attempt to link inventory and customer support platforms led to order mishaps and spiraling frustration.

Hidden benefits of well-integrated productivity software:

  • Significantly reduced manual errors, thanks to automatic data handoffs.
  • Faster onboarding—new hires learn one ecosystem, not five.
  • Dramatically less context switching, meaning deeper focus and sharper output.
  • Improved transparency into who’s doing what, minimizing bottlenecks.

Poor integration, on the other hand, often shows up as:

  • Data silos that prevent real collaboration.
  • Conflicting updates or missing information.
  • Endless “workarounds” or manual copy-pasting.
  • Growing resistance from your team to adopt new software.

The lesson: prioritize tools that integrate deeply and natively with your existing stack—don’t fall for shallow plug-ins or third-party hacks that break when you need them most.

Debunking the productivity software myths

Myth #1: More features mean better results

Everyone loves a Swiss Army knife—until you try to carve steak with the corkscrew. Feature-rich productivity tools promise to do it all, but the paradox of choice hits hard: too many options paralyze rather than empower. Research from Forrester, 2024 finds that teams using “all-in-one” suites activate less than 35% of available features, with many users overwhelmed by settings and options.

A bloated interface can slow you down, obscure essential functionality, and ultimately lead to lower adoption. The right features are those you actually use, not those that look impressive in a demo.

How to identify the right features for your workflow:

  1. List your team’s top three productivity bottlenecks.
  2. Map features directly to those pain points—ignore the rest.
  3. Insist on a trial period and measure actual use, not perceived benefit.
  4. Gather feedback regularly and prune unused features.
  5. Revisit needs quarterly—don’t let tool creep sneak up on you.

After switching from a “feature monster” project suite to a minimalist checklist app, a freelance design collective eliminated update fatigue and saw project completion rates rise by 18% over six months, according to internal tracking. The takeaway? Strip down before you scale up.

Myth #2: One-size-fits-all solutions exist

Universal productivity tools promise to be everything to everyone, but rarely satisfy anyone for long. Unique workflows demand specialized solutions.

Consider these contrasting cases:

  • A solo freelancer thrives on a digital kanban board and calendar integration—anything more is dead weight.
  • A small creative team needs collaborative mind maps and easy file sharing.
  • A global enterprise juggles compliance, analytics, and advanced user permissions.
User TypeSpecialized SolutionAll-in-One SolutionNotes
FreelancerKanban app + calendarHeavy project suiteOverkill for simple workflows
Creative teamMind mapping toolStandard office suiteCollaborative features often lacking
Large enterpriseCustom analytics + ERPGeneric suiteCompliance and depth missing

Table 2: Feature matrix comparing specialized vs. all-in-one solutions for different user types (Source: Original analysis based on Forrester, 2024 and Gartner, 2024)

Chasing the “perfect” all-in-one comes with hidden costs: endless configuration, team resistance, and inevitable compromises on depth or flexibility. According to expert interviews, most teams end up supplementing all-in-one suites with niche apps anyway, defeating the purpose.

Myth #3: Automation always equals efficiency

Automation is the gospel of modern productivity, but blind faith is risky. Automation done right is invisible; done wrong, it creates brittle workflows that collapse at the first edge case.

When a logistics firm blindly auto-processed all incoming orders, it failed to catch fraudulent transactions—costing thousands. A marketing agency’s overzealous auto-tagging flooded their CRM with useless data, making reporting nearly impossible.

Key automation terms—decoded and cautioned:

  • Trigger: An action that starts an automated process, like receiving an email.
  • Workflow: The series of steps automation follows. Overcomplicated workflows are prone to breakage.
  • Bot: Software that acts based on defined rules—powerful but can introduce errors without oversight.

Automation should augment, not replace, human judgment. To strike the right balance:

  • Start with semi-automated processes and layer checks.
  • Audit outcomes regularly—don’t “set and forget.”
  • Keep documentation up to date to avoid tribal knowledge traps.

The dark side: Hidden costs and unexpected risks

The real price tag: Time, money, and cognitive load

Switching productivity software is rarely as cheap or easy as it looks. Deployment involves hidden costs: setup time, training, culture shock, and workflow disruption. Subscription creep—where you lose track of mounting monthly fees—can quietly erode budgets, especially as teams expand.

Cost FactorTypical Expense RangeNotes
Setup & Onboarding10–40 hours/team memberTraining time and productivity dip
Subscription Creep$20–$100/user/monthAdds up fast with “seat-based” pricing
Workflow Disruption2–6 weeks transitionLost output during adjustment period
DowntimeUp to 8% annual outputDue to migration errors and app outages

Table 3: Cost-benefit analysis of switching productivity software (Source: Original analysis based on Gartner, 2024 and Forbes, 2024)

Three companies underestimated the transition cost:

  • A SaaS startup lost a week of sales data due to a failed migration.
  • An accounting firm overspent on overlapping licenses during a six-month phaseout.
  • A creative agency saw morale drop as staff struggled to adapt to unfamiliar workflows.

To minimize these risks, plan phased rollouts, maintain parallel systems during transitions, and budget for a steeper learning curve.

Privacy and security: What are you really trading for convenience?

Data privacy is the price most often paid for convenience. Cloud-based productivity tools often collect, analyze, and store vast swaths of sensitive company and client information. Integration with third-party services multiplies exposure, especially when APIs or OAuth tokens are involved.

Software privacy policy red flags:

  • Vague language about “data sharing.”
  • Frequent changes to terms of service without notification.
  • Lack of clear encryption standards.
  • Insufficient audit logs or transparency on data access.

"We thought we were just buying efficiency, but we ended up exposing our entire client database." — Priya, IT manager

Always conduct a security review and demand clarity from vendors before entrusting them with business-critical data.

Digital burnout: When productivity tools do more harm than good

The digital burnout epidemic is no exaggeration. Constant notifications, redundant alerts, and the expectation of always-on responsiveness leave teams exhausted. According to American Psychological Association, 2024, 45% of knowledge workers report increased anxiety due to “notification overload.”

One product team, juggling five different collaboration apps, saw output stagnate—even as their app count increased. Meetings multiplied, notifications spiked, and genuine focus became rare.

Photo of an overwhelmed worker surrounded by glowing notification icons, illustrating productivity software burnout

To prevent digital burnout:

  • Consolidate notifications through one channel.
  • Set clear “do not disturb” windows.
  • Routinely audit and sunset redundant apps.

Unconventional strategies for smarter productivity

Less is more: The minimalist approach to productivity software

The “digital declutter” movement is gaining ground, spurred by thought leaders like Cal Newport and teams seeking sanity over endless optimization. The premise: fewer tools, fewer distractions, more meaningful work.

Checklist for decluttering your software stack:

  1. Inventory every app in use—teamwide and individually.
  2. Identify overlap and cut or merge redundant tools.
  3. Survey team members for underused apps.
  4. Test going without a tool for a week to see what breaks.
  5. Document and automate what truly matters.

Three teams that slashed app counts by 40–60% reported:

  • Faster onboarding and less new-hire confusion.
  • Less time spent troubleshooting tools.
  • Higher team morale, with more focus on the work itself.

To start your own audit, schedule a quarterly “digital spring cleaning” and empower each team member to propose cuts.

Cross-industry hacks: Borrowing strategies from unexpected places

Productivity isn’t a one-industry game. Teachers, healthcare workers, and creatives push the boundaries of software to fit their unique needs. For example:

  • Teachers use project management apps to track student progress and interventions.
  • Healthcare administrators repurpose group chat tools for rapid triage communication.
  • Creatives log daily “inspiration” triggers in shared task apps—transforming to-do lists into creative journals.
  • Emergency planners adapt checklist software to coordinate disaster response teams in real time.

Unconventional productivity software uses:

  • Personal habit tracking for remote worker routines.
  • Emergency planning and drills for facilities teams.
  • Cross-department brainstorming logs—repurposing shared docs as live innovation spaces.

The common thread? Adaptation beats prescription—true productivity comes from bending tools to your workflow, not the other way around.

Building a culture of real productivity, not just software adoption

No software can paper over broken processes or toxic cultures. Real productivity is built on trust, clear expectations, and the freedom to focus.

Leaders who prioritize thoughtful tech adoption—championing deep work, setting healthy boundaries, and modeling mindful tool use—set their teams up for sustainable success. According to Deloitte, 2024, teams with strong digital cultures outperform their peers by 30% in project delivery, regardless of which software tools they use.

"The best tool is useless without the right culture." — Sam, team leader

To foster a culture of mindful tech use:

  • Start every new initiative with a “why”—clarify the problem before shopping for a tool.
  • Involve the whole team in software trials and feedback loops.
  • Reward outcomes, not hours spent “in the app.”

Case studies: Productivity software in the wild

Startups vs. enterprises: Contrasting approaches and lessons

Startups move fast, breaking things (and sometimes, their workflows) in the process. Enterprises crave control and compliance. Both face unique challenges.

Startups:

  • Adopt new tools in hours, not weeks.
  • Value adaptability—swap apps as needs change.
  • Suffer from tool bloat and “shiny object syndrome.”

Enterprises:

  • Require deep integration, permission controls, and compliance documentation.
  • Move slowly, but ensure longevity of chosen tools.
  • Risk stagnation and high switching costs.
EnvironmentInitial AdoptionChallengesOutcome
Startup A1 weekTool bloatSwitched to minimalist stack
Enterprise B3 monthsCompliance, trainingAchieved high integration depth
Startup C2 weeksLack of documentationFrequent workflow breakdowns
Enterprise D4 monthsLegacy data issuesDelayed but stable rollout

Table 4: Timeline of software adoption, challenges, and outcomes (Source: Original analysis based on Gartner, 2024)

The lesson: match your software selection process to your organizational DNA, not to industry “best practices.”

Remote teams: The new frontier for productivity tools

Remote work isn’t a fad—it’s the new baseline. But distributed teams amplify both the strengths and weaknesses of productivity software.

A fully remote analytics firm, struggling with fragmented communication, consolidated onto a single platform for chat, docs, and project tracking. Within three months, project turnaround time dropped by 25%, and employee satisfaction scores rose significantly.

Common mistakes by remote teams include:

  • Overcompensating with excessive check-ins and notifications.
  • Overlooking time zone and cultural differences in tool setup.
  • Failing to document processes for asynchronous work.

Photo of a diverse remote team collaborating on laptops, showcasing effective productivity software

The key for remote teams: prioritize clear communication, asynchronous workflows, and ruthless simplicity in tool selection.

When it all goes wrong: Failures, fixes, and brutal lessons

Not every software rollout is a success story. One global retailer’s high-profile attempt to migrate to a new productivity suite resulted in systemwide outages, missed deadlines, and a PR nightmare. Recovery involved rolling back to old systems for three months and implementing a phased adoption approach.

Other examples:

  • An NGO’s team chat experiment ended with staff reverting to email after data loss.
  • A finance firm’s automation rollout led to a week of duplicate transactions due to a misconfigured workflow.
  • A design studio’s move to a cloud-only suite left them stranded during a regional internet outage.

When your productivity software fails:

  1. Revert to the last stable setup—don’t force broken tools.
  2. Document what went wrong and collect team feedback.
  3. Gradually reintroduce solutions with transparent change management.
  4. Run post-mortems to extract lessons and prevent repeat mistakes.

Failures sting, but they’re gold mines for learning—if you’re willing to dig.

The future of productivity: AI, automation, and beyond

AI-powered productivity: Hype, hope, or headache?

AI claims dominate the productivity software landscape. From “smart” scheduling assistants to automated content drafting, machine learning is everywhere. But is it real value, or just another layer of abstraction?

Apps like Notion, ClickUp, and Monday.com now offer AI-powered task suggestions, auto-tagging, and even email drafting. According to McKinsey, 2024, over 60% of knowledge workers report experimenting with at least one AI feature in the past year, but only 22% say it significantly improved their output.

Photo-realistic AI assistant working with digital overlays of tasks and data in a modern office, representing AI-powered productivity software

AI raises ethical questions—bias in decision-making, transparency in automations, and data privacy. The key is to use AI as a supplement to human expertise, not a replacement.

The rise of the AI teammate: Blurring lines between human and machine

The next evolution: AI as a virtual team member, not just a background process. Platforms like teammember.ai are at the forefront, delivering professional-grade AI assistants accessible directly via email.

Imagine:

  • AI project managers tracking deadlines and flagging risks in real time.
  • Virtual content creators drafting and refining marketing material in your brand voice.
  • Automated schedulers organizing meetings across time zones with zero manual input.

Benefits and challenges of AI teammates:

  • Always-on support, reducing bottlenecks and freeing up human creativity.
  • Reduced operational costs and scalability on demand.
  • Risk of “black box” decisions—transparency and oversight are essential.
  • Potential for digital fatigue if not managed with clear boundaries.

The implications for teams and organizations are profound—expect new norms around collaboration, delegation, and trust in machine-generated output.

What’s next? Predictions for productivity software in the next five years

The productivity arms race is far from over. Bold predictions include:

  • Seamless “work OS” platforms merging communication, project management, and analytics into a single interface.
  • Radical transparency—every workflow step logged and auditable.
  • Personalized productivity “playbooks” generated and updated in real time by AI.
  • A backlash against digital overload, fueling renewed interest in analog and hybrid systems.

Users who want to future-proof their workflows should:

  • Focus on adaptability over loyalty to any one tool.
  • Invest in training and documentation.
  • Embrace change as a constant, not a disruption.

"The tools are evolving, but so are the challenges—stay curious." — Alex, tech analyst

How to choose the right productivity software for your needs

Self-assessment: What’s broken in your workflow?

Choosing the right software starts with brutal self-honesty. Many teams chase tools to fix problems that are cultural, not technical.

Questions to ask before shopping for new software:

  • What task or process slows us down the most?
  • Where do handoffs or communication break?
  • Which tools are rarely used, and why?
  • What data do we need that we can’t currently access?
  • Where do errors or rework occur most often?

Three examples of mismatched tools and needs:

  • A legal firm adopted a creative agency’s suite—only to find essential compliance features missing.
  • A sales team migrated to an engineering-oriented task manager, resulting in endless customization headaches.
  • An HR department bought a “collaboration” app but found employees preferred simple email for sensitive topics.

Prioritize must-haves (core features essential for your workflow) over nice-to-haves (shiny extras that sound helpful but rarely get used).

Comparison shopping: What to look for (and what to avoid)

When evaluating new productivity tools, focus on:

  • Intuitive user experience (low learning curve)
  • Clear, transparent pricing
  • Robust integrations with your core stack
  • Reliable customer support and documentation
  • Transparent data privacy policies
SoftwareUX ScoreIntegration DepthPrice (per user/mo.)Unique Feature
Asana8/10High$13Workflow automation
Notion9/10Medium$10AI content suggestions
ClickUp7/10High$12Real-time dashboards
TeamMember.AI8/10High$15Email-based AI assistant

Table 5: Feature-by-feature comparison of leading productivity software (Source: Original analysis based on Gartner, 2024)

Biggest red flags:

  • Opaque or confusing pricing (watch out for hidden fees)
  • Poor integration with your existing tools
  • Lack of export or backup options
  • Overly complex onboarding

Test software in real-world scenarios before adopting it teamwide—don't just rely on sales demos.

Implementation: From trial to team-wide adoption

Even the best software flops without a smooth rollout. Onboarding is as important as selection.

Step-by-step guide to rolling out new productivity software:

  1. Identify champions on each team to lead adoption.
  2. Pilot with a small group—collect feedback early.
  3. Offer training and support, not just login credentials.
  4. Set clear goals and success metrics.
  5. Gradually expand to full team, iterating as needed.

One tech startup’s successful onboarding included weekly feedback sessions, while a finance firm’s failed rollout stemmed from ignoring user concerns and forcing adoption overnight.

For ongoing optimization, set quarterly reviews to gather feedback, measure performance, and adjust processes.

Beyond tools: Building sustainable productivity habits

Why habits matter more than software upgrades

Technology is an enabler, not a savior. No app can fix poor habits or chronic distractions.

Three examples of habit-driven productivity wins:

  • A sales manager improved follow-up rates just by blocking 30 minutes daily for “deep work”—no new software needed.
  • An agency team set “no meeting” mornings and saw project delivery speed improve.
  • A remote worker adopted a digital shutdown ritual, leading to better sleep and higher morale.

Habit formation science shows that small, consistent changes trump any one-time software upgrade.

Top productivity habits that pair well with any software:

  • Daily prioritization of top tasks
  • Time blocking and enforced breaks
  • Regular review and reflection
  • Decluttering digital and physical environments

Blending analog and digital: The hybrid productivity approach

Analog tools—think notebooks and whiteboards—are staging a comeback as antidotes to digital overload. Some scenarios where analog beats digital:

  • Sketching ideas or mapping out complex problems.
  • Long-form brainstorming where screens stifle creativity.
  • Quick reference notes during calls or meetings.

Conversely, digital tools win for:

  • Collaboration across distances
  • Version-tracking and audit trails
  • Searchable archives

For best results, blend both—capture action items in a notebook, then transfer to digital for tracking and follow-up.

Photo of a desk with both a sleek laptop and a well-worn notebook, representing hybrid analog-digital productivity workspace

Creating your personal productivity system: A step-by-step guide

Customization is key—every workflow is unique.

Steps to build your own productivity system:

  1. Audit your current habits and tool usage—what works, what’s broken?
  2. Experiment with one change at a time—avoid wholesale overhauls.
  3. Set measurable goals and track progress.
  4. Iterate based on real outcomes, not theory.
  5. Document your process for future reference.

User testimonials:

  • “Combining a physical Kanban board with a digital task tracker keeps me focused and accountable.”
  • “Switching to email-based reminders reduced my missed deadlines by half.”
  • “Ditching redundant apps freed up my mental bandwidth for deep work.”

There’s no “one right way”—only the best way for your context and needs.

The big picture: How productivity software is reshaping work and society

From individual to team: The new rules of collaboration

Productivity software has rewritten the rules of teamwork. Digital platforms enable real-time collaboration, transparent accountability, and rapid iteration—but also invite over-sharing, micromanagement, and blurred boundaries.

Three transformation stories:

  • A distributed design team used shared whiteboards to bridge time zones.
  • A finance department’s move to automated reporting halved month-end stress.
  • A nonprofit’s failed attempt at “always-on” chat led to burnout and high turnover.

AI-powered assistants like teammember.ai increasingly mediate collaboration, streamlining data analysis, reporting, and even correspondence. The outcome: faster decisions, but also the need for new norms around trust and digital etiquette.

YearAdoption Rate (%)User Satisfaction (%)Outcome Improvement (%)
2022656022
2023726626
2024816831
2025857133

Table 6: Market trends for team-focused productivity software in 2025 (Source: Original analysis based on Gartner, 2024 and Deloitte, 2024)

The productivity paradox: Are we really getting more done?

Software adoption is up—but is actual productivity keeping pace? According to OECD, 2024, the answer is mixed. Metrics show modest output gains, but satisfaction and well-being have lagged.

  • Productivity up 12% since 2022.
  • Job satisfaction flat at 58%.
  • Digital burnout complaints up 27%.
  • Teams with conscious tool curation fare better than those chasing trends.

The conclusion: more isn’t always better. Software is a lever, not a solution.

"Sometimes the best productivity hack is to unplug." — Taylor, remote worker

What we lose (and gain) when we go digital

The march toward digital work enables speed, scale, and global collaboration—but comes with real trade-offs.

Lost:

  • Organic office rituals (water cooler chats, spontaneous brainstorming).
  • Visible progress (physical checklists, whiteboards).

Gained:

  • Flexibility to work anywhere.
  • Data-driven decision-making.
  • Access to global talent and resources.

As work cultures shift, staying human means setting boundaries, nurturing real relationships, and remembering that tools are only as good as the people wielding them.

Conclusion

The harsh truth about effective productivity software in 2025 is that no tool, however sophisticated, can save you from a broken workflow, unclear priorities, or digital exhaustion. The most effective solutions are those that integrate seamlessly, address real pain points, and empower mindful, sustainable habits. The best teams—and the happiest individuals—embrace simplicity, build resilient systems, and resist the lure of perpetual upgrades. Use this guide to audit your digital life, challenge the myths, and make smarter, bolder choices. The real productivity revolution starts when you stop chasing tools and start building a culture—and a workflow—that works for you.

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